Classic engraved IWC Replica Portugal Series
Citizen also integrated some of their efforts with the recent (and clever) Better Starts Now campaign that I discussed on Forbes here. #BetterStartsNow is one of the smartest marketing campaigns I've seen in a while and should set a bar for major brands when it comes to producing a message that speaks to core customers as well as novices to the brand. Citizen specifically wanted aBlogtoWatch to showcase how its team wears and lives with watches. The way we interpreted that was to work with Citizen to design a visual experience that helps guests in the stores understand the activities and purposes that many of today's timepieces are designed for and inspired by, and how those resulting watch designs fit into our day-to-day existence.
While the triple-date aperture always is an objectionable design choice, I feel the dial would have been empty without it – although replacing it with a running seconds just above the six o'clock position would have been the cherry on top, arguably making it even more of a watch lover's watch. The Parmigiani Ovale Pantographe comes on Hermès alligator straps with tang buckles – a no-nonsense combination that made for a comfortable fit, something I am getting used to consistently experiencing with Parmigiani watches.